Skin clarity, done kindly

A kinder way to clearer skin using thoughtful minerals and botanicals, with simple instructions that work in daily life.

A bathroom-mirror aha moment

Years of stubborn breakouts made skincare feel complicated for our founder, Ece. She wanted something that worked without punishing her skin or the planet. After many trials at the kitchen bench came a breakthrough: a gentle diatomaceous earth micro-polish that lifted pore buildup without the scratchy feel.

That first batch became WHIPPEDEARTH®, a fragrance-free, minimal-ingredient clearing polish designed for adults and teens who want less guesswork and more consistency.

What we stand for

  • Skin health first

    Short routines, plain language, and ingredients chosen to be effective yet comfortable

  • Science you can use

    We explain what an ingredient does and how to use it, then let results build with time.

  • Lower-impact choices

    Recyclable tubes where possible and a bias for minimal packaging. Fewer steps, less waste.

  • Community matters

    Teens, parents, and adults share what works. We listen and improve together.

Better for skin. Better for the planet.

We believe the most sustainable routine is the one you will actually follow. That is why we keep formulas focused and packaging simple.

Today

  • Recyclable tube for WHIPPEDEARTH®where local facilities allow
  • fragrance-free, minimal-ingredient philosophy to reduce “product churn”
  • Supplier standards that prioritise quality and responsible sourcing

Roadmap

  • Introduce larger formats for reduced packaging per use
  • Increase recycled content in shipping materials
  • Publish a short, readable impact update each year

Meet the founders

  • Ece - Founder

    “I built what I could not find: a kind, effective step that fits a busy life. Clear skin should not require a complicated routine.”

  • Ozcan - Co-Founder

    “I focus on operations and community. We listen to real stories and keep improving the details that matter.”