Being The Clean One in every way is at the heart of our philosophy, and our guiding star is kindness to ourselves, our planet and everything in it.

Thus, leaving a lighter footprint on our planet is our ongoing commitment from the very beginning.

Our Goldilocks planet, Earth, is the perfect balance of everything we need. It’s not too hot and not too cold. It’s just right. It has selflessly protected, supported, and sustained our life for centuries. 

Sadly, we haven’t been as kind to Earth as it has been to us.

We’ve been destructive and invasive. We’ve polluted, over-harvested, deforested and exploited our home to the brink of collapse.

We must take responsibility for our actions on individual and industrial levels.

So, we are committed to doing what we can to help repair the damage that has been done, and as we continue to grow, we will do more.

This is what we have done so far in honouring our pledge to help protect the future of our planet:


As part of our financial commitment to creating a healthier planet, we are proudly a part of the global network of 1% for the Planet, a league of businesses that place a high value on protecting the natural environment.

We are wholeheartedly on board with the notion that because we profit from the resources we take from Earth, we must protect those resources and commit to giving back to ensure the availability of those resources for future generations. Hence, as per our allegiance, we will donate 1% of our annual sales to environmental causes. 


Undeniably, packaging plays a significant role in how a product looks and feels to those who choose to invest their hard-earned money in it. While we were excited to design our packaging, we knew that the most important part was not the design but the materials we would use to ensure that it was eco-friendly and sustainable.


We are proud to announce that we made the earth-conscious decision to use PCR packaging for our hero product, WHIPPEDEARTH®, and will continue to follow our earth-first ethos as our brand continues to grow.

PCR (post-consumer recycled resin) is a repurposed material made from plastic items collected from beaches, oceans, land, and recycling plants, as well as those that consumers recycle daily. These include single-use plastic bottles, cleaning product bottles, plastic containers and more. Essentially, plastic waste is given another cycle of life.

By doing this, we are not only ensuring that we do not add to the problem by manufacturing new plastics but also disrupting the continuity of recycled materials ending up in landfills. 


As The Clean One, we have been operating as Net-Zero carbon since we started. This means that any carbon emitted from our manufacturing processes has been captured or offset. Moving forward, we will always work to reduce and balance our carbon footprint.

Making the environmentally conscious decision to use PCR packaging and biodegradable mailers and offsetting our carbon footprint from inception means we achieve the goal of sustainability before our products reach you, our gorgeous ‘clean ones’.