My belief system shifted from I am doomed to hide behind my sore skin to, I am in control of my body, and the breakouts are actually a message from the inside. This whole time, my skin was shouting out to me, letting me know that I needed to focus on treating myself outside-in and relax a little. So, I did precisely that, and things started to get better quickly. Within a few weeks, my skin was unrecognisable to me. I was healing slowly, rather than one breakout taking over from another. I still can’t believe it when I see how clear my skin has become. I still breakout, of course, but nowhere near what I used to. Now I’m so in tune with my body, so aware of its patterns, that I’m in complete control. I finally feel confident in my skin rather than trapped.
My husband, Oz, who was the only one who saw the reality of what I lived through, convinced me that I couldn’t be the only one who has suffered in silence, not knowing how to understand and learn to love the skin I wear. He helped me believe I could pave a path for other humans feeling trapped in their skin. Be for them what I wish I had for myself.
And thus, began the professional formulation of an original product, made first and foremost for my use and tested and loved by me before anyone else. But I couldn't stop there. I knew I wouldn't be helping anyone if I just sold them a product and didn't approach them authentically. Yes, the topical treatment was life-changing, but that was only for the outside of my human.
I also had to share the crucial healing I put myself through on the inside. So, my vision for a brand embodying the values I’d picked up along my journey was born. Being 'The Clean One' outside-in is the key to skin freedom.
After three years of building a brand along with myself from the ground up, my philosophy is to lead and liberate as many humans as possible from the debilitating grasp of being trapped in their angry skin.
I embarked on a journey of falling in love with myself with the birth of The Clean One by nurturing my body and my mind to discover my self-worth and to appreciate and understand that I am more than the skin I wear. Today, I am driven by my desire to show up authentically and share knowledge that has helped me leave behind a decade of skin-related lows.
I am passionate about reducing the stigma and shame around acne by normalising the varying nature of real skin. My mission is to inspire absolute self-love by encouraging self-care outside-in, so we can all feel empowered to embrace and wear our natural skin with calm confidence and radiance from within.
No longer trapped and hopeless, I am the proud leader of THE CLEAN ONE COLLECTIVE, creating relatable skincare products, educating, and encouraging mindfulness collectively to achieve healthy and clearer skin and, ultimately, a healthier you for the long term.
So much love,
Ece 🤍